TV9 Nusantara started its broadcast on January 31, 2010 and focused broadcast on Islamic nuanced programs. In accordance with its development, TV9 has become a commercial TV that offers a variety of program offerings that still carry the Muslim Tradition, especially for the city of Surabaya and surrounding areas. With the theme of “santun menyejukkan” makes TV9 as the best religious television in Indonesia.
In Indonesia, Muslim traditions are often identified with NU, the largest religious social organization. In order to maintain the Muslim tradition, NU created TV9 as a medium that provides information and entertainment about Muslim traditions. The presentation of religious programs is made to maintain and civilize the traditions of Muslims especially for the area of Surabaya, where TV9 is located.
Islamic preaching programs aim to spread the message of Islam so can be impregnated by the viewers and expected that the messages can be practiced by the people. The program is packed as interestingly as possible without losing the identity of the Muslim tradition.