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MetroTV

MetroTV
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MetroTV is Indonesia’s first 24-hour news channel, based in West Jakarta. The station was established on 25 November 2000 and now has over 53 transmission sites all over the country. It is owned by Surya Paloh who also owns the Media Indonesia daily. These two, along with other newspapers distributed in different parts of Indonesia, are part of the Media Group.

It is the only TV station to offer Mandarin news and no sinetron (soap opera) programs in Indonesia, although recently the station has also begun to broadcast entertainment and multicultural programs such as the tech show “e-Lifestyle,” the satirical news and current affairs show “Republik Mimpi” (The Dream Republic), musical programming such as Musik + and Idenesia, and other special or regional programming.

History
MetroTV was established on October 25, 1999. Initially planned test of transmission born name as MetroTV (Media Televisi Indonesia operated by Media Indonesia by owner Mr. Surya Paloh.

MetroTV was launched on November 25, 2000 by Putra Nababan as first news anchored and first newscast. MetroTV was the first Indonesian television company to have been officially inaugurated by the President of Indonesia himself.

Concept
Metro TV has a different concept than the other stations in Indonesia. It broadcasts 24 hours a day, with programs focused on news around the world.

Metro TV broadcast three English language programs: World News, Indonesia Now, and Talk Indonesia. It also has Chinese language programs such as Metro Xin Wen, as well as IT, documentary, and culinary programs. It has a motivation program, I’m Possible with Merry Riana. It also shows business programming, including “Economic Challenges” and Bisnis Hari Ini (Business Today). There was also a program that brings social media to TV like Trending Topic and Netizen News. Metro TV not only broadcast a serious program, as they have also Stand Up Comedy Metro TV program.

Metro TV also has an informercial block, usually residential, but sometimes, any price of product and technology. The infomercial block usually airs on networks and stations during morning on weekends. The block has no commercial breaks. This channel is owned by Media Group, which also owns Media Indonesia and Lampung Post newspapers.

However, Metro TV was not the first Indonesia channel to be broadcast in English. RCTI became the first Indonesian channel to broadcast in English when showing Indonesia Today on November 1, 1996. This English news program was made with a specific target audience in mind: foreigners who wanted to know the latest news and more information about Indonesia. It ended in 2001. Metro TV later broadcast Metro This Morning and News Flash. Metro This Morning ended in March 2007. Metro TV was the only news channel in Indonesia until 2008, when Lativi was re-branded as TV ONE by dropping all of sitcoms as well as soap operas, focusing on news and sports programs.

Source: Wikipedia