The station has a strong focus on cultural programming, such as a program dedicated to wayang performance. It has recently broadened its horizon with reality shows, talk shows and drama series, particularly “sinetron” soap operas with themes such as love and family.
Indosiar shows some Korean, Japanese, and Taiwanese dramas, including Hwang Ji Ni (or Hwag Jin Yi), Jewel in the Palace (Dae Jang Geum), Princess Hours (Goong), Prince Hours (Goong S), Full House, Boys Before Flowers, My Fair Lady, No Limits, Style, Brilliant Legacy, Great Queen Seon Deok, 18 vs 29, all from Korea; One Litre of Tears (or One litre no Namida), Ultraman Mebius, Detective Conan, and Hanazakari no Kimitachi e from Japan; and Romance in the White House and Starlit from Taiwan.
The station also shows Indonesian cartoons, including Keluarga Somat (Somat Family), broadcast since June 2013.
Other popular Indosiar programs include singing competitions such as Akademi Fantasi Indosiar, the most popular singing talent search in Indonesia; Supersoulmate Show; Mamamia; and Stardut. Supersoulmate Show is hosted by Eko Patrio and Ruben Onsu; Mamamia is hosted by Denny Cagur and Ruben Onsu; and Stardut is hosted by Choky Sitohang.
The station has aimed for more popularity through reality shows, such as Take Me Out Indonesia, a dating show started in 2009. In 2014, Indosiar broadcast the new variety shows Dangdut Academy, Comedy Academy, D T3rong Show and Goyang-goyang Senggol.
In 2013, Indosiar broadcast television movies from Mega Kreasi Films, and soap operas from Amanah Surga Productions, broadcast together with SCTV.
Indosiar broadcast motorsports such as NASCAR Sprint Cup Series from 2003-2004. In 2005, Indosiar cut off the NASCAR programme. It broadcast FA Premier League from 1998-2000, and again from 2013-2014 with SCTV. Indosiar broadcast Serie A from 2005 until 2007, and the program returned in 2011 and broadcast the Inter Milan-A. C. Milan match in 2014. The station broadcasts Orange Top 14 from 2010. Indosiar also broadcasts Kalbe Super Rugby.
From 2012 to 2013, Indosiar broadcast Bundesliga.
Its claimed audience share for September 2008 was 16.2% of viewers. By December 2009 this share had shrunk to 11.6%.
The station has used several logos throughout its history. The first logo debuted in 1995 and was revived in 2012. Then, the logo was updated and debuted on December 1, 2014 for DOGs and was officially used as corporate logo on January 11, 2015.